power
About the Portrayal of Women Athletes in Sports Media - Power
The Portrayal of Women Athletes in Sports Media – Power was a European project focused on promoting gender equality in sport media and challenging the under-representation and stereotyped portrayal of women athletes. The project recognised the important role of journalism, media and digital communication in shaping public perceptions of sport, increasing visibility and encouraging greater recognition, investment and participation in women’s sport.
The project addressed gender inequality in sports journalism by collecting and analysing data on the representation of women athletes in the media across partner countries. Based on this evidence, POWER developed strategies and guidelines for fairer media representation, trained journalists, media professionals, students, bloggers, content creators and sport communication staff, and raised awareness about the need to challenge gender stereotypes and promote unbiased coverage of women athletes.
Main Objectives
- Collected and analysed data on the representation of women athletes in the media and press;
- Developed strategies and guidelines for equitable media representation;
- Adapted media guidelines to the national realities of partner countries;
- Trained journalists, journalism students, media professionals and content creators;
- Supported sport organisations in promoting gender equality through communication;
- Raised awareness about the importance of equal representation of women athletes;
- Challenged gender stereotypes in the sport industry and media coverage.
Project Overview
Funding Programme: Erasmus+ Sport – Collaborative Partnership
Reference: 2024-SCP-101185115
Period: 01/2025 to 12/2026
Partners listed:
Coordinator – Athens Network of Collaborating Experts Astiki Etairia – Greece
Partner – Unio de Federacions Esportives de Catalunya – Spain
Partner – Mundus Bulgaria – Bulgaria
Partner – Budapeste Egyesulet a Nemzetközi Sportet – Hungary
Partner – ISIDEM – Istituto Italiano del Media – Italy
Partner – Sport Evolution Alliance – Portugal
Total Budget of the Project: 400.000,00 €
Total Budget of SEA: 39.673,00 €