Athletes 4 Society

About Athletes 4 Society

The objective of the ATHLETES 4 SOCIETY project is to inspire, support and stimulate sports organisations to increase the public value of sport. Specifically, by empowering sport organisations to develop policies/campaigns/programmes that successfully put athletes to good use towards positive societal impact. Hence, the running title of the project is: “Empowering the Public Value of Sport through Athletes as Role Models”.

The sub aims of the ATHLETES 4 SOCIETY project are the following:

  • Evaluating the public value: Cross-country examination of the attributed public value of athletes as role models and (elite) sport by the population
  • Managing and creating public value: Develop and pilot-test the innovative ‘Athletes 4 Society’ toolkit and boot camp for sport organisations on how they can successfully utilise athletes to manage the societal impact of their sport.
  • Stimulating and empowering public value: Setup, launch and award the ‘European Athletes 4 Society Challenge’.

Funding programme: Erasmus + Sport – Collaborative Partnership
Project Reference – 622651-EPP-1-2020 -1-BE-SPO-SCP
Period – 01/2021 to 06/2023
Partners listed:
Coordinator – Vrije Universiteit Brussel – Belgium
Partner – Utrecht University – The Netherlands
Partner – Institute for Sport Governance – Poland
Partner – Sport Evolution Alliance – Portugal
Partner – Kenniscentrum Sport & Bewegen – The Netherlands
Partner – Bilendid SA – France
Partner – Czech Olympic Committee – Czech Republic
Partner – Kinetic Analysis – The Netherlands
Partner – KIHU – Finland

Total Budget of the Project: 397.570,00 €
Total Budget of SEA: 36.420,00 €

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