Athletes 4 Society
About Athletes 4 Society
Athletes 4 Society was a European project focused on increasing the public value of sport by empowering sport organisations to use athletes as role models for positive societal impact. Under the theme “Empowering the Public Value of Sport through Athletes as Role Models”, the project aimed to inspire, support and stimulate sport organisations to develop policies, campaigns and programmes that connected athletes’ visibility and influence with meaningful social change.
The project explored how athletes and elite sport were perceived by the public across different countries, while also supporting sport organisations in managing and creating public value more effectively. Through the development and testing of the Athletes 4 Society toolkit and boot camp, as well as the launch of the European Athletes 4 Society Challenge, the project promoted practical approaches for using athletes’ voices, stories and actions to strengthen the societal impact of sport.
Main Objectives
- Evaluated the public value attributed to athletes as role models and to elite sport;
- Supported sport organisations in using athletes to create positive societal impact;
- Developed and pilot-tested the Athletes 4 Society toolkit;
- Implemented a boot camp for sport organisations on managing public value;
- Encouraged the creation of policies, campaigns and programmes led by athlete role models;
- Launched and awarded the European Athletes 4 Society Challenge;
- Strengthened the role of sport as a driver of social change.
Funding programme: Erasmus + Sport – Collaborative Partnership
Reference: 622651-EPP-1-2020 -1-BE-SPO-SCP
Period: 01/2021 to 06/2023
Partners:
Coordinator – Vrije Universiteit Brussel – Belgium
Partner – Utrecht University – The Netherlands
Partner – Institute for Sport Governance – Poland
Partner – Sport Evolution Alliance – Portugal
Partner – Kenniscentrum Sport & Bewegen – The Netherlands
Partner – Bilendid SA – France
Partner – Czech Olympic Committee – Czech Republic
Partner – Kinetic Analysis – The Netherlands
Partner – KIHU – FinlandTotal Budget of the Project: 397.570,00 €
Total Budget of SEA: 36.420,00 €